May 29, 2013 | By Rey Villar
To gain traction for data governance, you need a fan base for your program. This is less about data governance, and more about marketing and sales. Do you know how to sell your message to secure leadership support, influence organizational behavior for the better, and make change happen? If you never thought of yourself as a marketer, don’t worry. Borrow from our toolkit of ideas and let your data governance go viral.